Brewing a brighter future for the coffee industry
Sustainability is the new base line: what is the added value of UTZ or Rainforest Alliance to your business?
You may have seen these labels popping up more and more, but what do they actually stand for? What do their certificates cover and how can they add meaningful value to your business? Melanie Mokken, representative for UTZ and Rainforest Alliance in Australia and New Zealand, will give us insight into what’s behind these labels. Sustainability and quality go hand in hand and the challenge to secure the long-term sustainable supply of coffee is real. By walking us through the certification flow from farm to shelf she will give us a better understanding of how a partnership with these programs secures your supply for the future, strengthens your reputation and ensures your customers can continue to trust and enjoy your delicious coffees.
Melanie Mokken – profile
Melanie is an enthusiastic Dutchie with a dream job where her passion for sustainability, love of coffee and her not-so-guilty pleasure in chocolate are combined. Living and traveling through Southern Africa she experienced the big gap between the origin and market space of our everyday products, and the need for sustainable supply chains from farm to shelf.
Melanie now supports Australian and New Zealand companies in building connected supply chains through the traceability of products; and helps in developing a sustainability story that resonates with their business and brand values.
About UTZ and Rainforest Alliance
UTZ and The Rainforest Alliance are international non-profit organizations that work to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. The programs enable farmers to grow better crops, generate more income and create better opportunities for their workers and families while safeguarding the environment.
As of the beginning of this year, UTZ and the Rainforest Alliance are joining forces to create one single organization, under the name of the Rainforest Alliance. The new program will bring together and build upon the best of the current UTZ and Rainforest Alliance systems to have an even greater positive impact on farming and forest communities, companies, consumers, and our planet. For more information visit www.utz.org/merger