Speaker Session – Thursday 21st of November at 2pm.
What’s behind the Rainforest Alliance Seal?
You may have seen these labels popping up more and more, but what do they actually stand for? What do their certificates cover and how can they add meaningful value to your business? Melanie Mokken, representative for UTZ and Rainforest Alliance in Australia and New Zealand, will give us insight into what’s behind these labels. Sustainability and quality go hand in hand and the challenge to secure the long-term sustainable supply of coffee is real. By walking us through the certification flow from farm to shelf she will give us a better understanding of how a partnership with these programs secures your supply for the future, strengthens your reputation and ensures your customers can continue to trust and enjoy your delicious coffees.
Melanie Mokken – profile
Melanie is the local representative for UTZ and Rainforest Alliance in Australia and New Zealand. Working for UTZ since 2014 in our hometown Amsterdam, the Netherlands, in various roles; she moved to Sydney, Australia, in 2016 to develop the market for sustainability. Her role as Markets Officer is very dynamic and it encompasses a broad range of responsibilities from Account Management, Business Development, Marketing, Communication, PR as well as stakeholder and consumer engagement. It’s a one-woman show, but Australia and New Zealand have posed a lot of interest and openness to look beyond its country’s boarders to the origin of their products and is starting to make commitments and take action on sustainable sourcing. Our certified products can now be found across Australia and New Zealand, from leading retailers such as Woolworths, Coles and Countdown; to Gloria Jean’s and McCafe; as well as local specialty roasters and cafes. However, there is still a lot to be done and only by working together in a multi-stakeholder approach can we achieve this mission of making sustainable farming and consumption the new normal!
About the Rainforest Alliance
The Rainforest Alliance is an international non-profit organization working in more than 60 countries at the intersection of business, agriculture and forests. The organization aims to create a better future for people and nature by making responsible business the new normal. By bringing farmers, forest communities, companies and consumers together it addresses some of the most pressing social and environmental challenges of today. The organization changes the way the world produces, sources and consumes, with a focus on cocoa, coffee, tea, bananas, forest products and palm oil through its certification program, tailored supply chain services, landscape and community work and advocacy. In 2018, seven million hectares of land are under Rainforest Alliance or UTZ agricultural certification and more than 2 million certified farmers are certified with one of these two standards, which are designed to improve economic, environmental and social sustainability.
Last year, UTZ and the Rainforest Alliance merged to become one organization with the mission of achieving more together. The new organization, named the Rainforest Alliance, will tackle environmental and social issues around the world, including climate change, deforestation, poverty, and unsustainable farming. It will create a single global certification standard that will simplify certification for farmers and empower companies to build more responsible supply chains, more efficiently. It will also work to expand advocacy efforts and through new partnerships ensure conservation of entire landscapes in priority regions from India to Indonesia, and Guatemala to Ghana.
The future Rainforest Alliance will help ensure that more products are responsibly sourced, helping farmers and companies meet the growing demand for products with sustainable credentials.